| Is there any place in business for an honest person?
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| This is De La Soul, the entrepreneur’s version
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| Rap music has a problem, it’s all so controversial
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| But I got products and services customers wanna purchase
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| So I can’t stop the hustle, shout outs to Russell
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| Simmons — either rap is a business, or it’s not successful
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| You gots to buckle down, Warren Buffet style
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| That’s how you get your people out the struggle
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| I’ve been trainin' myself, I’m shameless as hell
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| With self-promotion, ‘cause I’ve got some shit I’m aimin' to sell
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| I make rap music that’s as entertaining as hell
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| But it’s packed full of facts and information as well
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| That’s why my stock is rising — it’s not surprising
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| It’s the information age, storage costs are diving
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| But when it comes to analyzing data, the market’s thriving
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| This is a rap guide to what’s on the horizon
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| Step to the stage with your best foot
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| Hit the competition with a left hook
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| I don’t compete with Jay-Z ‘cause I’m less hood
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| I compete with a textbook
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| Step to the stage with your best foot |
| Hit the competition with a left hook
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| I’m no threat to 50 Cent ‘cause I’m less hood
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| I compete with a textbook
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| The idea came to me when I was takin' a crap
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| I could make a career out of informational rap
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| Instead of boastin' and braggin' I could base it in fact
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| That was ten years ago, now check the place where I’m at
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| I’m the chief executive of Rap Guide Incorporated
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| Global dominance in the field of educational rap
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| Plus platinum plaques, and estimated
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| Future revenues of… well, seventy or eighty
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| Million, at first it was stops and starts
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| But now it’s all Rap Guide music that tops the charts
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| Conscious rap — that’s hip-hop with smarts
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| So I wanna try to explain how I got this far
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| With the plaque on the desk — it’s about managing risk
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| And adaptin' to fresh circumstances, and yes
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| Sometimes havin' to stretch the facts a lil bit
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| You gotta fake it ‘til you make it on the path to success
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| Step to the stage with your best foot
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| Hit the competition with a left hook
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| I don’t compete with Ludacris ‘cause I’m less hood |
| I compete with a textbook
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| Step to the stage with your best foot
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| Hit the competition with a left hook
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| I’m no threat to Eminem ‘cause I’m less hood
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| I compete with a textbook
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| It’s like one of those «CEO Survey» type initiatives
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| «We need some insight for young executives
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| Please, teach us how to drink blood and stay competitive!»
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| Those reports are like a fuckin' sedative
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| I’m here to synthesize information into basic packets
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| ‘Cause young peoples' minds today… way distracted
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| Business leaders need to take evasive action
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| Before their contracting niche in the marketplace collapses
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| ‘Cause in the rat race only change is constant
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| And the main commodity is information content
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| You gotta separate the signal from the noise and the blatant nonsense
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| And modern workers want a playful office
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| So get some X-Boxes — it’s simple economics
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| If you give people what they want, it leads to profits
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| Business has to stay creative, and keep evolving
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| The Rap Guide can teach you how — believe the promise
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| Step to the stage with your best foot |
| Hit the competition with a left hook
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| I don’t compete with Asher Roth ‘cause I’m less hood
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| I compete with a textbook
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| Step to the stage with your best foot
|
| Hit the competition with a left hook
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| I’m no threat to Justin Bieber ‘cause I’m less hood
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| I compete with a textbook
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| Credits |