| Network effects, network effects
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| Free leverage
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| Network effects, network effects, network effects
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| Free leverage
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| Network effects, network effects, network effects
|
| Free leverage
|
| Bob Metcalfe, who created Ethernet famously coined Metcalfe’s Law,
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| which is the value of a network is proportional to the square of the number of
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| nodes in the network
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| (Nodes in the network)
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| (Nodes in the network)
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| If a network of size 10 would have a value of a hundred, network of a size
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| hundred would have a value of 10,000
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| It’s not just 10X more, it’s 100X more
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| So you want to be in a network effect business
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| If you’re number one in the network effect business, you win everything
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| One of the dirty secrets of Silicon Valley is that a lot of the winning
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| businesses are natural monopolies
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| Network effects, network effects, network effects
|
| Free leverage
|
| Network effects, network effects, network effects
|
| Free leverage
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| What is a network effect? |
| Let’s define it precisely
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| A network effect is when each additional user adds value to the existing user
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| base
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| So your users themselves are creating some value for the existing users
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| The classic example that I think everybody can understand is language
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| Let’s say that there’s a hundred people live in a community, speak 10 different
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| languages and each person just speaks one of those 10
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| You’re having to translate all the time, it’s incredibly painful
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| If all hundred of you spoke the same language, it would add tremendous value
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| 10 people start off speaking 10 languages, one extra person learns English
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| Well, now all of a sudden 11 people know English so that the next person who
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| comes in to learn new language probably gonna choose English
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| At some point, let’s say English gets to 20 or 25 people, it’s done
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| It’s just gonna own the entire language marketplace and the rest of the
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| languages will get competed out
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| Network effects, network effects, network effects
|
| Free leverage
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| Network effects, network effects, network effects
|
| Free leverage
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| The network effect is are very powerful concept
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| When you’re picking a business model, it’s really good idea to pick a model
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| where you can benefit from network effects, low marginal costs, and scale
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| economies, and these tend to go together, like anything that has zero marginal
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| cost of production obviously has scale economies
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| And things that have zero marginal cost of reproductions very often tend to
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| have network effects because it doesn’t cost you anything more to stamp out the
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| thing so then you can just create little hooks for users to add value to each
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| other
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| So you should always be thinking about how your user, your customers,
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| add value to each other
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| Because that is the ultimate form of leverage
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| You’re on the beach in the Bahamas or you’re sleeping at night and your
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| customers are adding value to each other
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| Network effects, network effects, network effects
|
| Free leverage
|
| Network effects, network effects, network effects
|
| Free leverage
|
| Network effects, network effects, network effects
|
| Free leverage
|
| Network effects, network effects, network effects
|
| Free leverage |