| Here’s the modern political man, for sure he’s nobody’s fool
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| Believes in media coverage as a promotional tool
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| Trust in him because he’s got the right face;
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| Just in case you harbour doubt
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| Here is a slogan to tout
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| He’s such a principled man, all heart, ruled by his brain:
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| You’ve seen the TV commercials, you’ve seen the poster campaign
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| You’ve seen the ads in the papers, there’s nothing else to explain
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| Just some words to maximise the market
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| Just a message that will reach the target
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| Promises that turn to dust
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| He is a man you can trust
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| This is a man of the people in politics now
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| Politics now, it’s just like selling soap powder
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| No money down — you lucky punters —
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| Full guarantee
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| Five year’s trial free!
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| He is a man you can trust
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| By dint of market research he knows which truths he should tell;
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| He’s got the mark of conviction, it serves the agency well;
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| Yes, he’s on course for election in politics now
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| Trust the propagandists' manifesto
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| Trust the politician with the promo
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| Trust the ads to buy your vote
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| Vote for brand x, it’s just like selling soap powder
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| Whatever next? |
| You lucky punters
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| Full guarantee…
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| Whatever next?
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| Show trials by decree…
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| The show trials are free
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| The show trials come free
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| Vote for brand x |