| I realized this way back
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| First everybody says, «Oh, ideas are a dime a dozen. |
| Execution is everything.»
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| And they just assume that at some point they’ll be walking around and lightning
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| will strike them and they’ll think, «Oh my gosh. |
| People should share cars and
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| I’ll make an app in the middle to connect people with cars and I’ll call it
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| Uber.»
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| No, ideas don’t really work like that
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| Nor does execution work the way most people think
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| People think, I’m gonna take this great idea and now I’m going to do it
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| The doing it, it can happen in 1,000 different ways
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| People don’t realize there’s a whole spectrum of execution ranging from really,
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| really bad so that an idea will fail or really, really good so that even a bad
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| idea might have a chance for success
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| For success
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| Having ideas is like a muscle
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| Having ideas is like a muscle
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| Idea muscle, idea muscle, idea muscle, idea muscle
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| Having ideas is like a muscle
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| Idea muscle, idea muscle, idea muscle, idea muscle
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| Try to practice having 10 ideas a day
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| Idea muscle, idea muscle, idea muscle, idea muscle
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| It doesn’t have to be a good idea or a bad idea
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| Idea muscle, idea muscle, idea muscle, idea muscle
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| But it keeps that idea muscle in practice
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| If you’re sick and you lie in bed for two weeks, you might actually need
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| physical therapy to walk again
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| Your leg muscles atrophy that fast
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| It’s the same thing with ideas
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| If you don’t have ideas every day, your idea muscle is not gonna get bigger
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| It might atrophy and so I try to practice
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| I’ll come up with a topic and I’ll try to practice having 10 ideas a day around,
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| each day’ll be a different topic
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| But I’ll try to have 10 good ideas around that topic
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| Now they won’t be good ideas because you can’t have 3,650 good ideas a year
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| But I try to make sure they’re as good as they possibly could be
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| I’ve been doing this every since I wanted to network, and I’m not a very good
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| networker
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| I wanted to ask my heroes, can I buy you a cup of coffee and pick your brain?
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| So I wrote to 20 people
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| They didn’t even say no
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| None of them responded
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| Why would they respond?
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| Warren Buffett’s not gonna say, hold everything
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| Clear up my schedule, Gladys
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| He’s never gonna even respond to me
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| He’s gonna think I’m an idiot
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| So then I started writing down, I started researching everyone’s business and I
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| started writing down 10 ideas for Warren Buffett’s business
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| 10 ideas for this person’s business
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| 10 ideas for this person’s business
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| And then I would send those ideas to the people
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| And I would say, «Hey, you don’t have to respond to this. |
| I don’t want anything,
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| but I really admire you and your business, here’s 10 things where I think your
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| business could improve.»
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| And then I started getting responses, and it actually changed my life,
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| some of those responses
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| And so I started doing it every single day
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| Without fail since then
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| Idea muscle, idea muscle, idea muscle, idea muscle
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| Having ideas is like a muscle
|
| Idea muscle, idea muscle, idea muscle, idea muscle
|
| Try to practice having 10 ideas a day
|
| Idea muscle, idea muscle, idea muscle, idea muscle
|
| It doesn’t have to be a good idea or a bad idea
|
| Idea muscle, idea muscle, idea muscle, idea muscle
|
| But it keeps that idea muscle in practice
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| Idea muscle
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| Ideas everyday
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| Idea muscle
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| 10 ideas a day
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| Idea muscle
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| Ideas everyday
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| Idea muscle
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| Idea muscle
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| I mean, I shouldn’t say every single day
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| Some areas when I kind of dropped my discipline, I stopped doing it and I
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| immediately felt the consequences
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| And now I do it every single day
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| It doesn’t have to be a good idea or a bad idea
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| But it keeps that idea muscle in practice
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| And usually by number seven
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| It’s like a workout
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| Like, my brain is sweating
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| I keep counting like, did I hit 10 yet?
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| And then eight, nine, 10 are the hardest
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| And it takes me 10% of the time is the first seven and the other 90% of the
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| time it’s the last three
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| Then I know it’s a decent list |