| Today’s guest is one of the world’s leading marketing experts and living proof
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| that the American dream is alive and well
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| If you’re willing to work your face off
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| Life starts
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| In being born in Belarus
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| In the former Soviet Union
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| I came to the US
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| When I was three years old
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| We were very, very, very poor
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| I lived in a studio apartment with eight family members
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| And my dad and my mom
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| As you can imagine are very much my heroes
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| My dad worked every hour of his life
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| Being a stock boy in a liquor store
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| I was a very entrepreneurial kid
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| I was day trading attention from a young age
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| I had six lemonade stands
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| When I was seven years old
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| And I would spend all my time
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| Trying to figure out what tree and what pole
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| To put the signs on
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| Because I was watching people drive
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| And trying to figure out what signs
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| Yes, I was a very sick child
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| When I was 12 and 13
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| I was selling baseball cards which were very popular
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| In the United States at the time
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| And I was making one to two thousand dollars a weekend
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| Selling them
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| In the malls
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| Which was great and I was rich for a young kid
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| And it was fantastic
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| But then my career changed
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| My dad dragged me into the liquor store
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| And I hated it at first
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| But luckily, I realized that people collected wine
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| I was into collecting sports memorabilia
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| That was my passion, that was the connection
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| And I decided
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| That I was gonna jump into my family business
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| Open up 4,000 liquor stores across America
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| Sell the franchise one day
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| And buy the New York Jets
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| 'Cause that is my dream
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| Buy the New York Jets
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| American football team
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| That is my dream
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| Buy the New York Jets
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| American football team
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| In 1994 I was in my dorm room in college
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| My friend came over to me
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| He brought me into a room
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| It was the first time I heard, «coo-coo-ch»
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| Which was the Internet
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| I was very excited about it
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| I didn’t know what it was
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| I said something stupid like «Is this the information superhighway?»
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| I looked at it
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| This was 1994
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| I literally stood there
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| And watched people on the Internet for five hours
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| It was that crazy
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| It was just that insane
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| It was so new
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| And when I finally had my turn
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| To go on there
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| When I finally had my turn to go on there
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| Within 20 minutes
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| I landed on a message board
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| Where people were trading and buying cards
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| Baseball cards
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| And I realized, «My God, I can do business on this thing»
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| 2x (Chorus)
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| 'Cause that is my dream
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| Buy the New York Jets
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| American football team
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| That is my dream
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| Buy the New York Jets
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| American football team
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| You two stand up
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| You two stand up
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| Let’s clap it up for these guys |