| I’m taking this opportunity to discuss with you some matters that concern all
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| of us who work for the company and its subsidiaries
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| We’re all aware of the increased number of customers making use of our services
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| throughout the world
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| There are more and more clients coming into our offices every day
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| We have more and more queries of all kinds for us to answer
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| How does a customer judge us? |
| Certainly his judgement will be based on the
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| quality of the products and services he purchases
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| But equally he’ll judge us all on how well he’s treated. |
| If he’s made to feel
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| unwelcome, we’ve failed
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| Sooner or later, this must result in loss of sales
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| How does a customer feel after dealing with us? |
| Does he want to deal with one
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| of our offices again?
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| Or does he turn to a competitor or tell others what poor treatment he received?
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| Does he belittle our service and our employees because he was treated
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| discourteously?
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| We know we offer the finest, most complete products and services available in
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| our field. |
| We can all take a great deal of pride in this
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| But most important to us and to our customers is service, and good service to
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| our customers every day can’t be haphazard
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| Our public image doesn’t just happen. |
| It’s built moment by moment,
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| one customer at a time, by each and every one of us
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| The key to good customer relations is attitude. |
| Your attitude, my attitude,
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| toward our jobs, our clients, and our fellow employees
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| Large organizations are often thought of as cold and impersonal,
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| constantly making rules to frustrate and discourage their employees
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| I’d like to feel that each of us sees our job as a satisfying challenge rather
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| than a chore
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| For a respected, growing company such as ours, where customer service is the
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| foundation of our business, I believe that jobs depend on sales,
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| sales depend on service, service depends on you, and me
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| Thank you very much |